Using LinkedIn Is A Smart Way To Get New Clients

If you are not using LinkedIn for the marketing of your company, then you are missing out a huge potential audience. It is the third most popular site that not only helps you to get business but also helps to build a strong brand presence. It is the best platform where you can connect with new people-that are from same business niche, this will help you to pitch more potential clients. Here are some ultimate benefits of using LinkedIn in your marketing campaign.

Display Your Products – LinkedIn is a trustworthy platform that helps you to highlight your products and service in an effective manner. You can also separate your services according to different age groups; this will attract customers to their specific area of interest. You can also display your price that will help them to make a quick purchase decision.

Join LinkedIn Groups – To build good connections, it is important to join the existing groups that are according to your business niche. It helps you to establish as an expert in your industry and encourage other to check your posts. Adding yourself to a well-established group will help you connect with great people-that might become your customer in future.

Promote Your Page – It is very important to promote your LinkedIn page because it is a business site where a huge number of customers and service providers are available. It offers you a chance to highlight your work among people and encourage them to try your products and services. You can also try paid promotions to promote your business, this will help you to build a great brand and generate more leads.

Publish Frequently – It is very important to stay active on all your social media channels, as it proves that a company is interested in customer satisfaction. Being inactive is a sign that a company might be discontinued. Post frequently, this will help you to engage your customers in an effective manner. You can also post Customer Feedback, Sale Offer, Article etc. that encourages customers to stay connected with you.

These are some of the best benefits of using LinkedIn for your business. Many companies hire professional digital marketing companies that help them to build their strong online presence. It helps them to get more enquiries from various customers that can be beneficial for them. If you are not able to handle your social media accounts then, you can hire a good SEO company to get more business.

Who’s Financing Inventory and Using Purchase Order Finance (P O Finance)? Your Competitors!

It’s time. We’re talking about purchase order finance in Canada, how P O finance works, and how financing inventory and contracts under those purchase orders really works in Canada. And yes, as we said, its time… to get creative with your financing challenges, and we’ll demonstrate how.

And as a starter, being second never really counts, so Canadian business needs to be aware that your competitors are utilizing creative financing and inventory options for the growth and sales and profits, so why shouldn’t your firm?

Canadian business owners and financial managers know that you can have all the new orders and contracts in the world, but if you can’t finance them properly then you’re generally fighting a losing battle to your competitors.

The reason purchase order financing is rising in popularity generally stems from the fact that traditional financing via Canadian banks for inventory and purchase orders is exceptionally, in our opinion, difficult to finance. Where the banks say no is where purchase order financing begins!

It’s important for us to clarify to clients that P O finance is a general concept that might in fact include the financing of the order or contract, the inventory that might be required to fulfill the contract, and the receivable that is generated out of that sale. So it’s clearly an all encompassing strategy.

The additional beauty of P O finance is simply that it gets creative, unlike many traditional types of financing that are routine and formulaic.

It’s all about sitting down with your P O financing partner and discussing how unique your particular needs are. Typically when we sit down with clients this type of financing revolves around the requirements of the supplier, as well as your firm’s customer, and how both of these requirements can be met with timelines and financial guidelines that make sense for all parties.

The key elements of a successful P O finance transaction are a solid non cancelable order, a qualified customer from a credit worth perspective, and specific identification around who pays who and when. It’s as simple as that.

So how does all this work, asks our clients.Lets keep it simple so we can clearly demonstrate the power of this type of financing. Your firm receives an order. The P O financing firm pays your supplier via a cash or letter of credit – with your firm then receiving the goods and fulfilling the order and contract. The P O finance firm takes title to the rights in the purchase order, the inventory they have purchased on your behalf, and the receivable that is generated out of the sale. It’s as simple as that. When you customer pays per the terms of your contract with them the transaction is closed and the purchase order finance firm is paid in full, less their financing charge which is typically in the 2.5-3% per month range in Canada.

In certain cases financing inventory can be arranged purely on a separate basis, but as we have noted, the total sale cycle often relies on the order, the inventory and the receivable being collateralized to make this financing work.

Speak to a credible, trusted and experienced Canadian business financing advisor as to how this type of financing can benefit your firm.